Meet South Africa’s leading consumer finance business, RCS. RCS partnered with MOOD to build a strong, culturally relevant social presence — one that connects with their customers and real people, tapped into South African shopping habits, and everyday financial decisions — across Instagram, Facebook and TikTok.

Together, we’ve worked hard to help make financial information less intimidating and feel more like a conversation that is relatable, and genuinely useful. From budgeting tips and seasonal spending moments to shopping inspiration, social competitions, influencer collaborations, and credit education, our social media and content marketing strategy focuses on helping consumers navigate everyday credit with confidence. Rather than speaking like a traditional financial services brand, RCS shows up in-feed in a way that feels approachable, human, and part of the conversation.

In the past 12 months, our results showed:

• +175% growth in average monthly reach

• 8x increase in monthly content views

• 12x increase in engagement rate

• 24x increase in watch time on video content

• 200% of target in new accounts opened