Meet one of our newest clients: personal computer hardware brand, Packard Bell. As their social media marketing agency, MOOD developed a platform-native approach for their TikTok, Instagram and Facebook channels. Our content marketing strategy shifts away from technical jargon and leans into relatable, everyday tech moments. A combination of digital-first content, UGC and influencer marketing helps Packard Bell communicate new product education, drive sales and build a social community.

We tapped into “new-age nostalgia” while introducing content pillars that speak directly to tech-enthusiasts, creators, students and entrepreneurs. Productivity hacks, throwback trivia, and interactive campaigns help the brand feel fresh and accessible.

The result? A brand once known for the family PC is now back on the mood boards of digital natives. Our TikTok-first strategy sparked conversations and conversions, driving 4,500 new followers in just one month. What began as a nostalgic name is now being reintroduced as an affordable, relevant, and future-focused technology staple for the next generation of makers and doers.