Poetry
Summer Launch Event
MOOD produced the launch of Poetry’s SS23 Collection, highlighting 'Unforgettable Getaways' inspired by seaside locations, postcards and a sense of wanderlust.
Naturally, the event was hosted at a unique seaside location, Cabo Beach Club, a European-style beach club that was transformed into the 'Poetry Beach Club': a space where the glistening sea, vibrant summer fashion and Riviera-inspired decor, merged.
Guests received a custom illustrated map to navigate the various styling, scent, popsicle and refreshment stations on the day, followed by an al fresco long-table lunch with Poetry decor and homeware. Photo opps included floating Poetry pool letters, a Poetry summer swing, vibrant flower arrangements and a branded ice lolly cart.
Services Provided
Creative concept
Location and venue scouting
Event production
Supplier relations
Entertainment
Content output
PR and guest list management