Dermalogica

Brand Activation

Say hello to our newest client Dermalogica. MOOD hosted a luxurious morning celebrating the iconic clean-beauty brand with local creators.

The Meet Dermalogica brunch event brought consumers closer to the brand with experiential pamper stations and a skincare treasure hunt. Each station offered custom facial treatments highlighting the skincare specialist’s latest products including the Awaken Peptide Eye Gel and Biolumin C Serum.  

With an emphasis on loving the skin you're in, guests wrote positive affirmations to one another and left with a bag full of skincare, a personalised bouquet of flowers and a healthy skin glow.

Post-event, MOOD supplied each guest with a press pack including high-quality images of the morning, a 30-second reel and product stills. Through this, Dermalogica amplified their social media reach to 600,000 accounts via local creators on Instagram and Tik Tok.