There's no better way to launch a sizzling summer collection than with an exotic island escapade and massive social media campaign. For Cotton On's summer collection launch, MOOD curated the perfect summer experience in Mauritius, hosting five mid-tier and macro influencers to flaunt Cotton On's latest summer range and to create captivating content against an island backdrop. We partnered with Flight Centre and the Le Méridien Ile Maurice Marriot Hotel to put together the summer trip of dreams.

Our influencers immersed themselves in daily in-destination content creation, using our carefully curated briefs. Our creative team and dedicated photographer and videographer seized every moment, producing high-quality imagery and video content to use on social media and across web and EDMs. And, that's not all - we worked with our videographer to produce video ads promoting Cotton On's summer collection, which were screened at Ster Kinekors cinemas nationwide.

We’re proud to share that MOOD was shortlisted as a Finalist at the 2024 IAB Bookmark Awards in the Best Social Media Campaign category for unforgettable summer launch.