TFG: Bash

Digital Marketing + PR

Bash is TFG's omnichannel shopping platform, spearheaded by Superbalist co-founders Luke Jedeikin and Claude Hanan. The Bash app and website retails 15 TFG store brands and 500+ product brands, to a vast customer base of over 15 million. Bash recruited MOOD Creative Agency to support its launch in South Africa with a comprehensive social media content marketing strategy, brand-owned content production, and PR and media relations.

Bash continues to be an ongoing client in our portfolio. In just nine months since its launch, the innovative shopping platform exceeded expectations, hitting 1 million active monthly app users and over 20 million visits to the Bash website and app in November 2023 alone. MOOD’s continued involvement encompasses digital marketing, strategic PR, concept development, content production and campaign execution.