Cotton On
Brand Experiences and Events
We have a longstanding relationship with Cotton On as their lead local PR agency. Cotton On is a global fashion retail brand known for its fast, trend-centric approach. Our work for Cotton On includes collaborating on key, seasonal collection drops via strategic influencer engagement, press drops, social media campaigns, content production and dynamic events and experiences.
Denim Event
MOOD produced an event for the launch of Cotton On's AW '22 denim collection.
A mix of 70 guests, from celebs Ama Qamata and Jesse Suntele, to beloved local content creators and key fashion players in the media industry were invited to experience Cotton On's world of denim at an iconic rooftop location in the heart of the Mother City.
The event saw experiential activations, including a denim customisation station with illustrator Khanyisa Klaas, a dance floor with beats by female DJ Glock Angel, cute photo moments at every corner (including a floor-to-ceiling denim drape) and a burger & fries pop-up diner by fast food connoisseurs, Junior.
Services Provided
Creative concept
Location and venue scouting
Event production
Supplier relations
Entertainment
Content output
PR and guest list management