SPUR Corp

Creative Video Direction & Production


SPUR Corp partnered with MOOD to build a social-first content engine across its restaurant portfolio (RocoMamas, Panarottis, John Dory’s and Casa Bella), creating culturally relevant content for Instagram and TikTok. Together, we’ve turned restaurant marketing into entertainment-first storytelling.

From trend-led formats and tiny-mic interviews to crave-driven food content and seasonal campaigns, our approach is focused on showing up in-feed in a way that feels native, shareable, and built for attention. We lead end-to-end monthly production, producing 10 reels per brand per month and handling ideation, on-site shoots, editing, talent sourcing, and rollout.

Recently, we launched RocoMamas’ monthly smash burger content series which resulted in 4,700 new TikTok followers in one month — a standout example of our work for SPUR Corp. Across the broader portfolio, our content consistently drives high-impact reach and engagement with:

  • Multiple videos surpassing 1M+ views , and

  • Top-performing assets reaching up to 8.4M views across organic and paid social.

Hifi Content Production

TikTok-First Content

@rocomamas_za Perhaps a salad? I fear not. Treat Yo'self, babe. Get a Cheeseburger, fries + wings from R139 Or pork ribs for R189. Ends 14 June, Ts and Cs apply. #rocomamas #treatyoself #fyp ♬ original sound - RocoMamas
@rocomamas_za Can’t trust nobody around your meal 😭 Skip the risk. Click & Collect. T’s & C’s apply #Rocomamas #fyp ♬ original sound - RocoMamas
@rocomamas_za You deserve options 🧡 Choose between Chicken Strips OR a Classic Waffle & Ice-Cream with a Smashburger & Fries. Ts & Cs apply. #rocomamas #fyp #twowaytreat ♬ original sound - Irina

Services Provided

  • Hifi Content Production

  • Campaign Strategy & Creative Ideation

  • Social-First Video Strategy for Instagram & TikTok

  • Content Brief Development

  • Creative Production Management


Thank You

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Thank You 〰️


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