SPUR Corp
Creative Video Direction & Production
SPUR Corp partnered with MOOD to build a social-first content engine across its restaurant portfolio (RocoMamas, Panarottis, John Dory’s and Casa Bella), creating culturally relevant content for Instagram and TikTok. Together, we’ve turned restaurant marketing into entertainment-first storytelling.
From trend-led formats and tiny-mic interviews to crave-driven food content and seasonal campaigns, our approach is focused on showing up in-feed in a way that feels native, shareable, and built for attention. We lead end-to-end monthly production, producing 10 reels per brand per month and handling ideation, on-site shoots, editing, talent sourcing, and rollout.
Recently, we launched RocoMamas’ monthly smash burger content series which resulted in 4,700 new TikTok followers in one month — a standout example of our work for SPUR Corp. Across the broader portfolio, our content consistently drives high-impact reach and engagement with:
Multiple videos surpassing 1M+ views , and
Top-performing assets reaching up to 8.4M views across organic and paid social.
Hifi Content Production
TikTok-First Content
Services Provided
Hifi Content Production
Campaign Strategy & Creative Ideation
Social-First Video Strategy for Instagram & TikTok
Content Brief Development
Creative Production Management