Reebok

Fashion Masterclass

We worked in collaboration with Augment Agency to help launch the latest Reebok X Victoria Beckham collection in South Africa. Our remit was to produce and market a fashion webinar that focused on showcasing the new collection and how to style it for different occasions.

Reebok's primary objective was new data acquisition, and we delivered on their goal to acquire 650+ unique registrations for the webinar from organic media alone. We partnered with two fashion influencers, Zoe Msutwana (@zoemsutwana) and Kamo Mafokwane (@kamo.mafokwane), to speak to how they styled the new collection for am to pm functionality, and create content to market the masterclass to their Instagram followers. We also partnered with Future Females, a local business network and community of female entrepreneurs, to share the masterclass with their email database.