Factorie
Campaign Shoot
MOOD produced the first locally shot campaign shoot for global fashion retailer, Factorie. The collection tapped into the worldβs most fashion influenced sport βNBAβ. The range included official NBA merchandise with a Factorie spin, drawing upon a sense of nostalgia through the use of vintage team graphics and iconography. MOOD brought the campaign to life using a cutting-edge creative team and street-cool talent against urban landscapes.
Services Provided
Creative concept
Location + venue scouting
Casting + talent management
Overall shoot production
Content creation
Creative direction