Cotton On

Influencer Marketing

We have a longstanding relationship with Cotton On as their lead local PR agency. Cotton On is a global fashion retail brand known for its fast, trend-centric approach. Our work for Cotton On includes collaborating on key, seasonal collection drops via strategic brand partnerships, influencer engagement, press drops, social media campaigns, content production and events and experiences.

Cotton On BODY Staycation 2026

To launch the latest Cotton On BODY fleece collection, we took 8 influencers on a two-night countryside escape to The Doolhof Country House for a slow-living reset made for fleece season. The staycation moved between cosy and wellness moments including bonfires with s’mores, a She Aligns pilates flow, guided hikes with Her Hike in Salomon gear and horse riding across the estate. Between activities, influencers enjoyed shared experiences like a Standard Beauty skincare workshop, matcha-making with DRNK Matcha, scone baking and a farm-to-table dinner at MILA. It was a moment that felt more like a shared escape than an event, perfectly matching the comfort and ease of the colder seasons.

Cotton On x We Are Music People 2026

To launch the latest Cotton On Festival Edit, in collaboration with Abracadabra, We Are Music People and Anything Goes, we tapped into an iconic festival moment and took 15 influencers to see BLOND:ISH live at The Ostrich. We started where the energy naturally builds at Cabo Beach Club for a beachside pre-party with a festival styling suite. Guests got ready with glam by Benefit Cosmetics and hair by Carlton Hair, before heading out in style with Wiggle as our convoy partner. But the night didn’t end there. It rolled into a stayover at The Onyx Hotel, keeping the momentum going beyond the dancefloor. It was a social-first takeover built around music, culture, and showing up in the moments that matter.

Cotton On BODY x She Aligns 2026

For the launch of the latest Cotton On BODY collection, we partnered with She Aligns to create an elevated wellness morning set against the coastal backdrop of 12 Apostles Hotel & Spa, inviting 15 local and international content creators for a slow, intentional reset. The experience flowed through a curated wellness journey from an intention-setting workshop and a She Aligns Pilates session overlooking the ocean, to post-flow matcha by Matcha Move, a cold plunge led by One Flow Yoga, and a skincare workshop with lelive. Guests also stepped into a styling suite curated by Georgina Bennett, with gifting by L'Oréal. The event was documented for content used across global digital platforms and culminated in a social competition where one brand fan got to win the entire experience.

Cotton On BODY x Friends Who Volley 2025

To launch the Cotton On BODY Sport Club collection, we teamed up with Friends Who Volley to create a community-first activation that felt like a summer hangout with friends. The day flowed through easy, social-first moments with volleyball on the beach and branded summer moments that made it feel as good as it looked. Guests stayed refreshed with Sir Fruit and SIP electrolytes, cooling hydration mists by Lelive, SPF touch-ups by La Roche-Posay, and sun-stencilled tattoos by Caribbean Tan.

Cotton On “Summer Served” 2025

To launch the latest Cotton On Summer Served collection, we took over the iconic rooftop at Hugo Social Club and invited 20 content creators for a golden-hour summer moment. The space came alive with bites and drinks on rotation, refreshing sips from Sir Fruit, and perfectly chilled moments thanks to Fieldbar. Guests moved through branded touchpoints including an iconic photo booth, live art illustration capturing looks in real time, and a tooth gem station adding a bit of sparkle to the day. It was all about easy summer energy, good company, and capturing the season in a way that felt fun, social, and effortlessly styled.

Cotton On x Pantone Sundays 2025

We teamed up with Pantone Sundays to launch Cotton On’s latest denim collection at Johannesburg’s most loved fashion-led music experience. Built around a Denim Blue takeover, the event became a living expression of the collection. We brought in 30 creators to amplify the moment, with denim worn across DJs, talent, and guests, plus a live denim customisation station where over 100 people personalised their pieces on the spot. It was denim in its most lived-in form — styled, moved in, and made individual in real time. To keep the energy going, RocoMamas joined as our food partner to fuel the crowd. With 250 tickets selling out in under an hour, the event brought Cotton On directly into culture. Not just seen, but experienced and styled in motion.

Cotton On BODY Wellness Club Launch

For the launch of the Cotton On BODY Wellness Club, we brought together 120 girls for the first-ever community event— a 6km walk through Cape Town City. In partnership with Running Late Club and Run for Coffee, the route turned into a full social moment with furry friends joining in and energy kept high all the way through. Mid-walk hydration stations by Sir Fruit and SIP kept everyone going, while SPF touch-ups by Dermalogica made sure the glow stayed protected. The experience wrapped with a coffee party takeover at Plato Coffee, De Waterkant complete with two DJs, pup-cino treats by Petite French, and limited-edition cookies by Mondvol.

Cotton On BODY “Feels Like Love” 2025

To launch the Cotton On BODY Feels Like Love collection, we brought together 15 influencers for a feel-good wellness day at The Camps Bay Retreat. The experience moved through a series of social-first moments from padel matches and a fun dance session to cold therapy baths and a grounding yoga reset. Along the way, guests were fuelled by refreshing drinks from Sir Fruit. Skincare was seamlessly woven in with a La Roche-Posay repair and SPF station, adding a layer of self-care to the mix. A day that felt active, connected, and effortlessly fun — all about moving well and feeling good together.

Cotton On “Denim You’ll Love” 2025

For the Denim You’ll Love campaign, we created the ultimate pre-concert experience in Johannesburg for 15 influencers to see Tyla live. Influencers checked into a stayover at Radisson RED Johannesburg Rosebank, got ready with glam looks by Catrice, and stepped into denim made for the spotlight. From room drops and getting-ready moments to the pre-party buzz before the show, everything built up to the main event. It all lived in the space between fashion and one of Johannesburg’s biggest music moments with denim feeling less like an outfit, and more like part of the night itself.

Cotton On “Summer Served” 2024

For the launch of the Cotton On Summer Served denim collection, we brought to life a social-first summer moment in collaboration with Gelato Mania. Inspired by the collection, a limited edition denim-inspired gelato flavour was created as the ultimate taste of summer, seeded to 10 influencers across Cape Town and Johannesburg ahead of the launch. The campaign came to life through a Gelato Mania takeover and in-the-city content shoot, where 30 invited talents captured the energy of summer through fashion, flavour, and shareable moments.

Cotton On “We Will Summer” 2024

For the launch of Cotton On’s We Will Summer 2024 collection, we brought together 27 content creators for an unforgettable summer experience in Cape Town. The day began with a luxury yacht experience with The Waterfront Charters, before continuing at Cabo Beach Club for an afternoon of sun, iconic looks, and content moments. With refreshing drinks by Sir Fruit and glam touch-ups at the Catrice beauty station, every detail captured the energy of summer by the sea.

Cotton On BODY March 2021

For the launch of Cotton On’s latest activewear range, we curated a two-day staycation experience at Cape View Clifton. Activities included a 6 am HIIT workout class, a beach picnic decorated by Souk Rentals and a night-time slumber party (in the new intimates collection, obvs). The staycation was documented for content used across global digital platforms and culminated in a competition where one fan got to win the entire experience.

Cotton On Winter 2021

For the launch of Cotton On’s latest activewear range, we curated a two-day staycation experience at Cape View Clifton. Activities included a 6 am HIIT workout class, a beach picnic decorated by Souk Rentals and a night-time slumber party (in the new intimates collection, obvs). The staycation was documented for content used across global digital platforms and culminated in a competition where one fan got to win the entire experience.

Cotton On BODY Jan 2021

To launch the latest Cotton On Body collection, we organised an energetic Barre class with our brand partner, The Movement Lab. Fitness creators worked out in the latest Cotton On kit, followed by smoothie bowls and a walking content shoot at the nearby Sea Point pavilion.

Cotton On Denim 2021

We seeded the latest Cotton On Denim product to 25 key influencers across the country. Their job was to style their own looks and capture photos and Instagram Reels for a social media takeover. On a specific date and time, all creators published their content for an Instagram blast with UTM links for consumers to shop the looks in real-time. The hashtag #DoItInDenim trended nationwide and the brand saw an uptick in online sales as a result.

Cotton On x Space Jam Collaboration

For the specially licensed Cotton On x Space Jam collection, we seeded product to key talent for an Instagram competition that saw one fan get to win the collection and go see the movie with seven friends. Product was delivered by a giant Bugs Bunny allowing for fun, creative press drop content to be created by the likes of Hungani Ndlovu (@hunganindlovu) and Audrey Lunda (@audrey_lunda). Our band partners, RocoMamas and Ster-Kinekor, co-hosted the competition and completed the prize with a viewing and post-movie burger feast.

Cotton On Curve 2020

To mark the arrival of a new, diversified Cotton On Curve collection, we organised a pop-up shopping experience and trend talk for key talent in the heart of Johannesburg’s edgy Maboneng district. The space, with its brightly painted walls and studio effect, lent itself to Instagram-worthy content opportunities captured by our expert street style photographer.